Private Placement is a method of raising "private" capital through equity by opening the “capital” to third-party investors, both institutional and private (industrial or financial).

Private Placement allows for significant control over the entire capital raising process: it offers greater flexibility in terms of amount and conditions and enables companies to choose their investors. Additionally, the preliminary agreement with investors can expedite the execution of the operation.

Although it does not involve public placement, the operation requires thorough due diligence and a careful assessment of risk factors by potential investors. due diligence e un’attenta valutazione dei fattori di rischio condotta dai potenziali investitori.

During the process of defining the operation, the company is supported by a financial advisor specialized in corporate finance who assists in evaluating the memorandum (containing information on the issuer's financial situation and investment risk factors, useful to investors) and the investment contract, as well as in the due diligence phase. corporate finance che assiste nella valutazione del memorandum (contenente informazioni sulla situazione finanziaria dell’emittente e dei fattori di rischio dell’investimento, utili agli investitori) e del contratto di investimento, oltreché nella fase di due diligence.

Investors participating in private placement may include private equity funds, family offices, ELTIF funds, or, in the early stages of company development, venture capitalists or angel investors.